Spiked Ade secures $10M to push vodka-spiked sports drinks into the hydration aisle.

Founded by serial entrepreneur Jason Cohen (Sensible Portions, SkinnyPop, CORE Hydration, OWYN), the zero-sugar, 4.5% ABV brand raised $10M in under two weeks—reportedly with several pro athletes participating. After a New Jersey debut that depleted 15,000+ cases in three months and drove 100% reorder rates at Total Wine, Spiked Ade is expanding via Manhattan Beer Distributors and existing Molson Coors/Constellation networks, with a national partner expected soon. Framed as a play to replace “big beer” volume, the launch targets a slice of the $48B hydration market—just as competitors begin to surface.